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The Opportunity She Hands Over Before the First Sip

Fine wine is cultural currency. I’ve watched it operate this way for twenty years: the right bottle ordered without hesitation, the passing reference to a producer, a region, a vintage, that signal...

Fine Wine doesn’t compete with beer, it competes with Taylor Swift

Not as a beverage. Not a consumer product moving through a three-tier distribution system. Wine at its finest is not a commodity. It is a live performance. It is the once in a life time in the mome...